Saero Soju: Label Illustration Renewal
I participated in the label illustration design for the renewal of 'Saero', a representative zero-sugar soju brand by Lotte Chilsung Beverage.
Launched as Korea’s first major zero-sugar soju, Saero has redefined the domestic spirits market with its clean taste and modern aesthetic. As of 2026, it is a leading player in the industry, commanding approximately 20% of the South Korean soju market.
I was responsible for the label illustration, focusing on depicting the 'Gumiho' (nine-tailed fox), which is the core brand identity of Saero.
Applied in Media
The following images are captured from Lotte Chilsung 'Saero' official brand content to showcase the label illustration in real-world applications.
Thanks for watching 🦊
